Here, we are discussing anchor texts and its importance related to search engine optimization to acquire better SERP in terms of popular keywords. We must be certain of using it appropriately to achieve the best result from the effort. It is vital to understand the fundamentals of using anchor phrase because it is a very significant method of optimization with a specific keyword phrase. There is another opinion and several websites use these links to acquire higher page ranks for the specific page through optimization of the concerned keyword.You need to understand the process and working of anchor text links. Search engines identify a page for the quality and number of one way links to the page that is available in the web. The page rank of the website improves with greater number and better quality of links. The availability of identical hyperlink of the anchor copy in greater number deserves a better value from search engines. The popular belief is that the anchor text that represents the target page should possess a relevancy to the theme of the content of the page to get greater recognition from search engines. In short, it attracts the search engine for indexing the page with links that contribute to the relevancy aspect with keywords.Get more informations about first steps for boosting an SEO campaign for better rankings.
You need to learn the appropriate method of using anchor content to your advantage, which is explained here with an example. For instance, let us consider that your website is about carpet cleaning in Los Angeles and you are unhappy about the traffic and thereby getting minimum potential customers for the business. You should take up the optimization of the website with anchor links like “Los Angeles carpet cleaning” and “Carpet cleaning Los Angels” so that you are optimizing with the intention of getting higher page rank for the local SEO to obtain improved business.
The following step should be to keep these anchor texts in relevant websites or different directory sites so that the same anchor text and the corresponding link appears there and also in blog posts. You may indulge in several processes through building links on other sites or in social bookmarking. Create an article with the relevant subject with the same anchor texts and get it published on web directories for quality link building. Try to be a guest blogger on various sites and post the same anchor text to attract search engines powerfully. It is also of great benefit to use the same anchor text on all pages of your website in textual content and especially on the index page to influence the search engine to recognize the site favorably.